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From the founders

Memos from
the founders.

Why we're building Growthmind, what we learn shipping it, and the verdicts along the way — published, keep or kill.

30 JULY 2026Tom McDonough

You don't need to speak to users anymore

Talking to users was never the point — the answer was. Why the interview can now happen before the user exists, and the one thing only real behaviour still decides.

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29 JULY 2026Tom McDonough

Why we're starting Growthmind

Twice we built products where users signed up and we couldn't say why. The session replay that changed how we think about analytics — and the growth product owner we're building because of it.

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GROWTH DIVISION · EST. 2026 · LONDON